Rockfish

Author Archive

corporate policies…

02.10.2009 · Posted in Uncategorized

Put eight monkeys in a room. In the middle of the room is a ladder, leading to a bunch of bananas hanging from a hook on the ceiling. Each time a monkey tries to climb the ladder, all the monkeys are sprayed with ice water, which makes them miserable. Soon enough, whenever a monkey attempts to ...

Knowing Language

01.31.2009 · Posted in Uncategorized

I once asked a Roman Catholic and deeply religious relative what the meaning of this verse from the Bible was. “In the begining was the word, and the word was God: – John 1:1. She told me that the ‘word’ was ‘Jesus’. Our world and everything we perceive is a result of our ability to ...

Al Jazeera – Smart Play

01.27.2009 · Posted in news

Over the last few years, Al Jazeera has been able to gain a solid foothold in terms of international viewership, except perhaps in America. (Islamic Broadcaster = Influence Paranoia). Al Jazeera’s recent decision to make high quality footage of the Gaza invasion public under the Creative Common’s license is a brilliant move. This allows Al Jazeera ...

Consciousness & Brand

01.26.2009 · Posted in Uncategorized

The one property of sentience that continues to confound philosophers, psychiatrists and neuroscientists alike is consciousness. While we are learning a lot about how it manifests itself, very little is known about the origin, seat or actual properties of this phenomena. (or noumenon?) Cartesian Dualism If you follow western philosophy then you’re probably aware of everyone’s favorite ...

Integrated Branding – A Behavioral approach

01.24.2009 · Posted in Uncategorized, gyaan

There’s an old saying. “When your only tool is a hammer, every problem looks like a nail.”  Decisions on branding typically follow the age old statistical scientific confirmation route. The idea is that you conduct a dipstick study based on your expectations, see where it points at and run with it. This is fine, except ...

RKSwamy starts a template portal

08.26.2008 · Posted in Uncategorized

Well well well… so RK Swamy has succumbed to the templates craze. The venerable old agency has started a templates portal for companies that cannot afford developing concepts from scratch. HRdirectiononline.com allows HR depts. to download advertising for as low as Rs.4000 to apparently deploy HR communications faster than ever before. They project profits of ...

Solar Power

10.23.2007 · Posted in Cool Ideas

Spotted a cool Macdonals ad at Brainstorm9. This billboard uses the shadow to point what time it is to eat what. cool. ...

Shadovertising

10.23.2007 · Posted in Cool Ideas

  Yup. That’s exactly what VW’s Eos Shadow Poster does. here. The team figured who’d do a better job than the sun? ...

What is facebook upto?

10.23.2007 · Posted in Uncategorized

So, what is facebook upto really? It’s cool to see a networking app set the world on fire, but after the intial few times the software tried profiling me, I got a little irritated. Recently facebook sent an invite to advertisers and ad agencies in New York a lucite brick with this carved on it. “You ...