Put eight monkeys in a room. In the middle of the room is a ladder, leading to a bunch of bananas hanging from a hook on the ceiling. Each time a monkey tries to climb the ladder, all the monkeys are sprayed with ice water, which makes them miserable. Soon enough, whenever a monkey attempts to ...
I once asked a Roman Catholic and deeply religious relative what the meaning of this verse from the Bible was. “In the begining was the word, and the word was God: – John 1:1. She told me that the ‘word’ was ‘Jesus’. Our world and everything we perceive is a result of our ability to ...
The one property of sentience that continues to confound philosophers, psychiatrists and neuroscientists alike is consciousness. While we are learning a lot about how it manifests itself, very little is known about the origin, seat or actual properties of this phenomena. (or noumenon?) Cartesian Dualism If you follow western philosophy then you’re probably aware of everyone’s favorite ...
There’s an old saying. “When your only tool is a hammer, every problem looks like a nail.” Decisions on branding typically follow the age old statistical scientific confirmation route. The idea is that you conduct a dipstick study based on your expectations, see where it points at and run with it. This is fine, except ...
Well well well… so RK Swamy has succumbed to the templates craze. The venerable old agency has started a templates portal for companies that cannot afford developing concepts from scratch. HRdirectiononline.com allows HR depts. to download advertising for as low as Rs.4000 to apparently deploy HR communications faster than ever before. They project profits of ...
So, what is facebook upto really? It’s cool to see a networking app set the world on fire, but after the intial few times the software tried profiling me, I got a little irritated. Recently facebook sent an invite to advertisers and ad agencies in New York a lucite brick with this carved on it. “You ...
Ruth Mugge’s article on UIGarden.net is a result of her degree on this topic at the Faculty of Industrial Design Engineering of Delft University of Technology, the Netherlands. An excerpt. Factors influencing product attachment Past research suggested that consumers become attached to certain products, because they convey a personal and special meaning over and above the product’s ...