http://rockfish.in/blog Tue, 10 Feb 2009 07:37:04 +0000 http://backend.userland.com/rss092 en Put eight monkeys in a room. In the middle of the room is a ladder, leading to a bunch of bananas hanging from a hook on the ceiling.Each time a monkey tries to climb the ladder, all the monkeys are sprayed with ice water, which makes them miserable. Soon enough, ... http://rockfish.in/blog/?p=54 I once asked a Roman Catholic and deeply religious relative what the meaning of this verse from the Bible was. "In the begining was the word, and the word was God: - John 1:1. She told me that the 'word' was 'Jesus'. Our world and everything we perceive is a ... http://rockfish.in/blog/?p=51 Over the last few years, Al Jazeera has been able to gain a solid foothold in terms of international viewership, except perhaps in America. (Islamic Broadcaster = Influence Paranoia). Al Jazeera's recent decision to make high quality footage of the Gaza invasion public under the Creative Common's license is a ... http://rockfish.in/blog/?p=49 The one property of sentience that continues to confound philosophers, psychiatrists and neuroscientists alike is consciousness. While we are learning a lot about how it manifests itself, very little is known about the origin, seat or actual properties of this phenomena. (or noumenon?) Cartesian Dualism If you follow western philosophy then you're ... http://rockfish.in/blog/?p=23 There's an old saying. "When your only tool is a hammer, every problem looks like a nail."  Decisions on branding typically follow the age old statistical scientific confirmation route. The idea is that you conduct a dipstick study based on your expectations, see where it points at and run with ... http://rockfish.in/blog/?p=18 Well well well... so RK Swamy has succumbed to the templates craze. The venerable old agency has started a templates portal for companies that cannot afford developing concepts from scratch. HRdirectiononline.com allows HR depts. to download advertising for as low as Rs.4000 to apparently deploy HR communications faster than ever ... http://rockfish.in/blog/?p=12 The Nestle Chocolate Museum, from noncicredo http://rockfish.in/blog/?p=10 Spotted a cool Macdonals ad at Brainstorm9. This billboard uses the shadow to point what time it is to eat what. cool. http://rockfish.in/blog/?p=9   Yup. That's exactly what VW's Eos Shadow Poster does. here. The team figured who'd do a better job than the sun? http://rockfish.in/blog/?p=8 So, what is facebook upto really? It's cool to see a networking app set the world on fire, but after the intial few times the software tried profiling me, I got a little irritated. Recently facebook sent an invite to advertisers and ad agencies in New York a lucite brick ... http://rockfish.in/blog/?p=6