Rockfish

Archive for January, 2009

Knowing Language

01.31.2009 · Posted in Uncategorized

I once asked a Roman Catholic and deeply religious relative what the meaning of this verse from the Bible was. “In the begining was the word, and the word was God: – John 1:1. She told me that the ‘word’ was ‘Jesus’. Our world and everything we perceive is a result of our ability to ...

Al Jazeera – Smart Play

01.27.2009 · Posted in news

Over the last few years, Al Jazeera has been able to gain a solid foothold in terms of international viewership, except perhaps in America. (Islamic Broadcaster = Influence Paranoia). Al Jazeera’s recent decision to make high quality footage of the Gaza invasion public under the Creative Common’s license is a brilliant move. This allows Al Jazeera ...

Consciousness & Brand

01.26.2009 · Posted in Uncategorized

The one property of sentience that continues to confound philosophers, psychiatrists and neuroscientists alike is consciousness. While we are learning a lot about how it manifests itself, very little is known about the origin, seat or actual properties of this phenomena. (or noumenon?) Cartesian Dualism If you follow western philosophy then you’re probably aware of everyone’s favorite ...

Integrated Branding – A Behavioral approach

01.24.2009 · Posted in Uncategorized, gyaan

There’s an old saying. “When your only tool is a hammer, every problem looks like a nail.”  Decisions on branding typically follow the age old statistical scientific confirmation route. The idea is that you conduct a dipstick study based on your expectations, see where it points at and run with it. This is fine, except ...