Rockfish

Well well well… so RK Swamy has succumbed to the templates craze. The venerable old agency has started a templates portal for companies that cannot afford developing concepts from scratch. HRdirectiononline.com allows HR depts. to download advertising for as low as Rs.4000 to apparently deploy HR communications faster than ever before. They project profits of almost 100 crores from the venture.

Now we sit back and wait for surgeons to pass on scalpels to patients willing to operate on themselves. For a nominal cost anesthetic too will be provided. Just a matter of time, really.