Does appreciation of aesthetics come from upbringing or is it inherent? If it is then what are the corresponding neuronal connections? At what point is beauty perceived? Welcome to neuroesthetics, a study of aesthetics from a neurological point of view. New research indicates that artists have an inherent sense of the spatial schema and other measurable image statistics found in nature, and artists ‘apply these insights’ in their work!

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Morpheme - The Innovation Consultant is back. This time he's helping Intrateck find a new name for it's product. This is the sequel to Naming Innovation. If you haven't already read it, we suggest you head here first.

_{Rockfish uses unique systems to solve everyday design problems. We came up with storytelling as an effective device to help clients break the mind-block that repetitive spreadsheet entries create. It also helps that it's creative and fun!}

Morpheme - An Innovation Consultant helps Gavitech loosen up. A Rockfish Naming Story.

_{Client's approach us to help them name or rename their Company, brand or service. Sometimes they are open to a completely fresh outlook. Then again there are times when internal teams inevitably paint themselves into a corner through excessively objectifying names with so-called company values. (Not the ones hanging in your lobby but the ones in the spreadsheet you pass around so often.)}

Two significant things happened today. I read Gilbert Ryle on the way to work, and I was thinking about his, “The difference between knowing how and knowing that”, when I ran smack into a project meeting. The client across the table was expressing marked distress over a bright red layout of mine, projected on a screen… The trouble was it didn’t have the brand colours. The theme of the layout was love, and somewhere between his recommendations of blue and the grey, it hit me.

I made the connection...